AIR JORDAN

AIR JORDAN

THE SHOE THAT STARTED THE WHOLE GAME...

Michael Jordan was the "Genesis of Basketball" as we know it today. Throughout his legendary championship career, the tireless pro-athelete overcame his hurdles, soaring above challenge after challenge to realize the unexpected. Along the way, he redefined basketball's relationship to style, the sport’s connection to youth counter-culture, and thus began a new era of sport & style, built with his own sweat & swag.
His eponymous footwear arrived with a bang. In sharing its namesake’s tradition-breaking bravado, the Jordan 1's black and red colorway violated the league’s uniform policy, earning a stern letter from league officials and generating a $5,000 fine each time the player wore the shoes on court. It is with this brazen charisma that the Air Jordan lineage was born and upon his truly legendary athleticism it lives on.